Marketing in an oversaturated market is a difficult journey. Whether you’re promoting a book, services, or other product, you will have tons of competition. And, if you don’t have a website, you won’t be able to get in the marketing game.
No matter what product or service you’re offering, having a website is an absolutely must.
While it’s not that difficult to create a website or blogsite using services, such as WordPress (http://wordpress.com) or Blogger (http://blogger.com), there are essential steps you will need to take in order to create an EFFECTIVE site.
Here is a list of 7 of the most essential and bare-bottom basics that are needed for an effective website:
1. The Name of Your Site
Create a site with your name as the domain name. Even if you already have one or more sites with different names, take the time to create one with your name. This can be your central site that leads to your other specific platforms. Think of it as the Sun to your other orbiting web planets.
If you have multiple sites, include them on your Media Page and on your About You page.
2. The Subheading
When including a site subheading, think of your platform. In your subheading add keywords you want associated with your site. These are words that should quickly inform the search engines what your site is about.
3. The Opt-in Box
Provide a readily visible opt-in box. This is one of the only ways you will be able to create a mailing list. A useful way to entice visitors to sign up for your info emails or newsletter is to offer a free gift. Usually an e-book related to your site’s focus is a practical gift.
The opt-in box should be placed in the top portion of your sidebar, and must be immediately visible upon landing on the page – this means it needs to be above the fold line.
4. The ‘About Me’ or ‘About Us’ Page
Let the visitors know who you are with an About Me Page. This is especially important on sites that do not use the site owner’s name as the title. There are so many sites where a visitor needs to search to see who the site belongs to – it can be a bit frustrating, as well as a waste of the visitor’s time. There are even some sites that do not offer this information.
Along with the names of the site’s contributors, you should let the visitors know what the site is about, what they can expect from the site, what information will provided.
The About Me Page should include a bio along with any pertinent schooling and/or training. Most visitors want to know who is posting the content and what qualifies them to offer that particular information.
Providing this information allows the reader to develop a relationship with you.
5. The Media Page
Create a Media Page. This page will tell visitors what you’ve written and other qualifications that make you an expert in your field. You should also include your books, reviews of your work, brief synopses and possibly excerpts, links to the sales pages, testimonials and awards, links to interviews others have written on you, events/workshops you’ve presented, your appearances, and links to all your other sites.
6. The Contact Page
Your contact information needs to be available. This means having a Contact Page that offers a contact form, or your email address. A visitor may have a question, comment, or request for your services; you want that visitor to be able to know how to reach you.
7. The Resource Page
Probably the second most important factor that will make visitors find your site valuable is providing a Resource Page. This page should provide links to pertinent books, sites, and tools related to your niche. Visitor will appreciate the effort and information, thereby making your site of value to them. It will also prompt them to link to your site, and recommend it to others.
And remember, when creating a website, simple is usually best.
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